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Courses CRM - Customer Relationship Management

CRM - Customer Relationship Management

Learn how to build an effective CRM programme with a foundation on customer insights. Ideal for gaming and online gambling operators.

Dates & Times: TBC
Duration: 2 sessions each lasting 3.5 hours

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What You'll Learn
Course Details
Certification
eLearning
For Business

Overview

Developed in conjunction with industry experts, with years of training and an in-depth knowledge of CRM within iGaming.

Acquiring customers is expensive. It is therefore important to retain as many customers as possible after their first interaction. Our Customer Relationship Management training has been specifically designed for marketing executives currently working with CRM or aspiring to work with retention marketing or customer service representatives. This course is also ideal for individuals looking to further or secure their career within the iGaming industry.

Get a foundational understanding of what CRM is and why it exists
Bring the customer to the centre
Give an overview of the width of the field
Understand the power of planning
Integrate your CRM efforts with the company goals
Be able to measure the impact of CRM activities
Leave with a structure that will allow you to go back and start putting your learning into actions

Course format: Virtual Classroom

This course will be held in a virtual classroom setting, led by an experienced industry specialist. You will learn alongside other gaming professionals of a similar level, providing opportunities to explore key topics in a collaborative environment. There will be opportunities to ask questions throughout the session.

Industry Specialist

This course is hosted by , CRM expert.

Entry Criteria & Suitability

This course will be conducted in English, and requires a good level of comprehension. Students must be 18 years or older upon starting this course. Under 18's are advised to contact us to discuss alternative training arrangements.

A certificate will be provided after completion of the course. The certificate will state the following:

your name
the course title
the number of CPD hours
the date of completion

The certificate will be signed on behalf of iGaming Academy and the trainer of the course. "CPD is the holistic commitment of professionals towards the enhancement of personal skills and proficiency throughout their careers." iGaming Academy's classroom and eLearning courses, as well as masterclasses and events, are certified by CPD. CPD stands for Continuing Professional Development and is the term used to describe the learning activities professionals engage in to develop and enhance their abilities. It enables learning to become conscious and proactive, rather than passive and reactive. Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality. The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.

This course is available via eLearning: an interactive format accessible worldwide. eLearning courses can be purchased individually, or added to your company’s own branded LMS Learning Management System.

Full Details: Access will be for 1 year and will be provided within 1 working day, to the email address specified at purchase.

Interested in training employees in your team or company? Contact us today to discuss group or to arrange bespoke training.