In a weekly series, Lygia Rodrigues explores insights on the Brazilian market — a space to follow the developments that truly matter ahead of BiS SiGMA Americas 2026.

Brazil’s sports betting market no longer lives on promises. Since regulation came into effect, the industry has entered an accelerated phase of consolidation — and with it came pressure, disputes, and necessary course corrections. This past week was particularly revealing: while the government tightens the grip on illegal operations, industry leaders are calling for more responsibility in growth, and suppliers are investing heavily in technology to serve a new kind of operator — more demanding, more compliant, and more reputation-conscious.

One of the week’s most significant developments came from the Secretariat of Prizes and Betting (SPA), which issued notices to 33 financial institutions suspected of maintaining ties with unlicensed operators. The government’s message is clear: enforcement is no longer focused solely on illegal operators, but also on those who finance or enable these operations. A report by Valor Econômico highlighted digital banks and payment intermediaries as key targets — part of a broader effort to close the loopholes in the financial chain through which illegal betting funds flow.

The SPA’s action reinforces a message that has long echoed among those committed to legality. Leonardo Baptista, CEO of Pay4Fun, is one of those voices. On numerous occasions — including as a speaker and ambassador at the latest edition of BiS SiGMA Americas — he has advocated for greater accountability among financial channels and the creation of a safer, more transparent environment. This week’s development shows that what was once just industry talk and conference debate is beginning to take the shape of concrete policy.

Also this week, a public statement drew attention from the operator side. In an interview with BNLData, the director of Stake stressed that the growth of the Brazilian market must be grounded in responsible conduct — both in terms of customer relations and marketing strategies. She warned that overly aggressive campaigns could damage the sector’s reputation and compromise its relationship with society and regulators alike. The comment marks a shift in tone among major brands: growth, yes — but with full awareness of its impact.

That mindset aligns with what was discussed on the stages of BiS SiGMA Americas, where the balance between commercial freedom and institutional responsibility was a recurring theme. The challenge now is not just to scale, but to do so ethically, maturely, and strategically. With regulation underway, the era of excuses is over — and the market is beginning to move in line with this new set of values.

Among suppliers, the shift is also becoming clear. Brazilian tech company Weebet is betting heavily on platform customisation in response to the demands of the new national operator. As highlighted by BNLData, following its prominent presence at BiS SiGMA event, the company has strengthened its position as a strategic partner for operations that need more than a standard system — they require adaptable tools designed around their business model, goals, and performance needs. In an increasingly competitive — and regulated — environment, this level of customisation could be the deciding factor between growth and stagnation.

Taken together, these three developments sketch a clear picture of Brazilian iGaming in 2025: an industry that is starting to see itself as just that — a proper industry. With regulation, responsibility, and technology sharing taking centre stage, this new phase is not just about making more money — it’s about playing by the rules, with clear commitments and a long-term vision.

Want to know where Brazilian iGaming is headed?

Then stay with us. This is just the first edition of our weekly insights — a space to follow the developments that truly matter: what’s changing, who’s leading, and how each decision is shaping the future of the industry. And don’t forget: the next edition is already in the works. Once again, we’ll bring together the sector’s leading voices, anticipate trends, and deepen the discussions that are transforming Brazil’s betting landscape. Stay tuned — the game is already underway, and you won’t want to miss it.