Betpass win third edition of SiGMA Americas Pitch with white-label solution - Affiliatech
Brazilian company Betpass has claimed the crown at the SiGMA Americas Pitch. Taking place today on the Itaim stage during the BiS SiGMA Americas expo and conference, the payments company beat out competition from Promofy, SavageTech GmbH, Poker Depot, and Machina Sports.
Focused on iGaming, Betpass simplifies payments in the online betting world, offering seamless and secure transactions for an enhanced user experience. Their pitch examined how Betpass seeks to redefine and empower the affiliate iGaming market here in Brazil through their white-label solution – Affiliatech.
In Brazil, affiliates drive 70% of all FTDs, yet the sector struggles with fragmentation and increasingly complex regulations. Affiliatech bridges the gap between affiliates and operators, offering structure, scale, and a path to sustainable growth for both sides. Through initiatives like Affiliate University—an interactive learning hub—they empower affiliates with knowledge and skills. Their integrated digital wallet solution (Affiliawallet) streamlines payments, while advanced performance tools and an AI-powered compliance system help affiliates stay optimised, compliant, and fraud-free.
In his acceptance speech, Co-founder and CEO Bruno Barroso said, “I want to thank my team – we passed through a lot over the last 2 years, we pivoted our model more than 5 times. It’s hard to be a bootstrap company – especially here in Brazil. I think we won this because we never give up.”
Industry optimism and challenges
Reflecting on the Pitch, Vinícius Moraes De Carvalho, an Investment Partner at Ikigai Ventures, commented on its success, explaining that he was already familiar with several of the companies taking part. He noted the difficulty in finding startups in the betting sector here in Brazil, but was optimistic about the future, saying that “the ecosystem is starting to evolve – it’s very nice to see this growth over these last 3 years, and I believe it’s going to advance even more,” emphasising that he had seen a lot of international companies – three of which were founded by Brazilian companies.
An investor and entrepreneur with extensive experience in scaling startups and navigating the global business landscape, Harmen Brenninkmeijer had this piece of advice to offer startups seeking success.
“I love pitches. I believe everyone has the potential to succeed. I like to see where growth sits. You need to talk about the numbers, what is your ask? What do you want to accomplish and how fast? You need to show you’re going to make a return on investment.”
“Think big, dream big – this is what we are after,” concludes Alexandre Ludolf, the CIO of QR Asset Management.
