Mindway AI teams up with Hommerson to boost Dutch responsible gaming
Mindway AI has announced a new partnership with Dutch gaming group Hommerson Amusement, deploying its advanced GameScanner technology across Hommerson Online. This is a move that will see new ideas and set higher standards for responsible gaming in The Netherlands.
The collaboration sees Hommerson strengthening its player protection efforts at a critical time. The Netherlands is sharpening its focus on responsible gaming, with fresh regulatory reforms on the horizon following the 2021 Remote Gaming Act.
GameScanner, powered by artificial intelligence and neuroscientific research, spots early signs of problem gambling. Catching the ripple before it becomes a wave, the tool reads player behaviour in real-time, giving operators a chance to calm the waters before trouble stirs.
A shared vision for responsible gaming
Rasmus Kjaergaard, CEO of Mindway AI, shared his excitement. “We are thrilled to partner with Hommerson Online, a company that shares our dedication to responsible gambling. With GameScanner, Hommerson Online will be equipped with the most advanced tools to ensure a safe gaming environment, demonstrating a proactive approach to player protection that sets a new standard in the digital gaming industry.”
Hommerson moves deeper into a future where entertainment must carry a conscience, and every deal shapes the unseen balance between risk and care. Established in 1956, the family-run firm has expanded from land-based casinos to a leading digital platform with Hommerson Online.
Robert Bakkers, who leads responsible gaming at Hommerson Online Casino, framed the agreement as a vital step towards stronger player protection.“Our partnership with Mindway AI reflects our consistent commitment to player-centric innovation. By integrating cutting-edge AI solutions, we are reinforcing our mission to create a gaming environment that is both entertaining and responsible. Mindway AI’s technology empowers us to take player protection to the next level, ensuring that every moment of entertainment is backed by care and precision.”
Smart technology reshaping player protection rules
Across Europe, regulators are turning a sharper eye towards the role of technology in gambling harm prevention. Leading operators now replace static checks with real-time risk monitoring. Real-time behavioural analysis and early intervention are fast becoming the new standard.
In the Netherlands, pressure continues to mount. The , recently making headlines when it cracked down on 711 Casino for breaches related to responsible gaming compliance.
By integrating GameScanner now, Hommerson positions itself ahead of regulatory expectations, embedding AI-powered safety nets before they become mandatory.
Changing expectations among Dutch players
Dutch players themselves are also driving change. Since the liberalisation of the online market in 2021, there has been a growing demand for safer gaming experiences.
Recent figures show that affordability checks and stricter safeguards are reshaping player behaviours. According to industry reports, Dutch online gambling revenue has cratered under the weight of new rules designed to protect vulnerable consumers.
Operators who lead with a player-first approach will keep trust and loyalty on their side as the market toughens.
Mindway AI strengthens its European footprint
Mindway AI continues to expand its presence across the continent. Besides the Hommerson partnership, the Danish technology specialist recently launched its Gamalyze tool with the Hellenic Gaming Commission in Greece. The self-assessment platform uses gamification techniques to make responsible gambling more accessible and less intimidating for players.
Now a provisional member of The European Lotteries, the company moves closer to the beating heart of Europe’s responsible gaming movement.
Why responsibility pays off in the end
Responsible gaming is no longer just a regulatory box to tick; it has become a crucial part of business strategy. Research suggests that players are likelier to remain loyal to brands that show care and protection.
For operators like Hommerson, investing in AI tools like GameScanner is not merely a compliance exercise. It is a way to build long-term sustainability and brand equity in a market where reputation can change with a single news story, as seen recently when a Dutch court ordered Betsson to repay €599,000 to a gambler.
By moving early, Hommerson is sending a simple yet powerful message: responsible gaming is not an afterthought but a cornerstone of modern entertainment.
Trust is at the heart of every game
Through their alliance, Mindway AI and Hommerson reveal a different future. One where silent guardians move with every game, protecting players in ways they may never see.
It is no longer enough to react to problems once they arise. The next chapter for European iGaming will be about prediction, prevention, and player empowerment.
By combining decades of hospitality experience with cutting-edge AI, Hommerson is building a gaming space where trust, entertainment, and care co-exist naturally.
While many chase quick profits, partnerships like Hommerson and Mindway AIs suggest that lasting success will belong to those who protect their players best. Sometimes, the games played quietly behind the scenes, which ensure safety, are the ones that make all the difference.
