Caesars Entertainment launches first in-house developed online casino game
Caesars Entertainment has unveiled its first fully proprietary online casino game, Caesars Palace Signature Multihand Blackjack Surrender. This new title marks Caesars’ entry into the game development arena. Tailored for online casino players who crave speed, variety, and intuitive gameplay, the game is currently live exclusively on Caesars Palace Online Casino in New Jersey.
First proprietary game launch
Empire Creative, Caesars’ new in-house gaming studio, spearheaded this launch. This strategic move aims to increase content ownership, reduce reliance on third-party developers, and create a unique collection of games exclusive to Caesars.
, a statement read, “This launch marks Caesars’ first venture into developing, certifying, and launching fully proprietary online casino games. As 2025 progresses, Empire Creative will continue to expand Caesars’ impressive portfolio of Signature table game products across Caesars’ marquee online casino platforms.”
Multihand Blackjack Surrender, a variation that allows players to manage up to five hands simultaneously. The game includes a “Surrender” feature, giving players the option to fold a hand and recover half their bet—an addition aimed at more strategy-minded users.
Caesars’ digital expansion strategy
Caesars announced this launch as the first of many, with plans to introduce branded versions of the game to Horseshoe Online Casino and Caesars Sportsbook & Casino. Empire Creative will continue to expand Caesars’ presence in the digital gaming space. Caesars plans to launch this title and others across additional casino jurisdictions in 2025.
The company aims to expand its reach further this year, stating, “This title will expand its footprint into more casino jurisdictions with fully branded launches planned across both the Horseshoe Online Casino and Caesars Sportsbook & Casino brands, increasing the reach and accessibility for players across the Caesars family of brands.”
Numbers behind game suppliers
Casino operators typically pay 10-20 percent of revenue to third-party game suppliers. By developing games in-house, Caesars retains this revenue, boosts profits, and gains full creative control.
Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, stated, “Bringing our first proprietary game to market is a major milestone in our mission to create world-class, in-house developed gaming content.”
Las Vegas game developer Light and Wonder, a supplier to Caesars, reported record revenues of $3.19 billion last year, up 9.86 percent from 2023. Aristocrat Leisure, another key supplier, generated approximately $4.56 billion in 2024. Playtech, a supplier of live dealer and RNG games, saw over 150 percent revenue growth in the U.S. market in 2024.
Caesars’ booming revenue and growth
Caesars Entertainment reported Q1 2025 revenue of $2.79 billion, a 2.1 percent increase year-over-year, though it missed analyst estimates. Adjusted EBITDA grew by 4.1 percent, but the net loss widened to $115 million, or $0.54 per share, compared to $158 million last year. The Digital segment and regional operations contributed to the revenue growth, with Digital Adjusted EBITDA up 18.8 percent to $43 million.
Beyond blackjack, Caesars also announced the expansion of its WSOP Online poker platform, now pooling liquidity in Pennsylvania with Nevada, New Jersey, and Michigan. This makes Caesars the first online poker operator to share liquidity across four U.S. states, allowing players from all four to compete in the same pool.
