CEOpen mic and Human2Human communication: Authentic voices and real relationships in iGaming
While automation and AI are transforming how the iGaming industry communicates and operates, one core truth remains unchanged: behind every platform, integration, and KPI is a human being. In a space so often dominated by performance metrics and algorithmic solutions, a more grounded, relationship-first approach is gaining traction – one that prioritises conversation, empathy, and trust.
Creating space for real dialogue in iGaming
This shift is embodied in CEOpen mic, an iGaming podcast developed by the team at createIT. In its second season, CEOpen mic offers more than just commentary – it creates space for real dialogue. Hosted by Bartek Borkowski, the podcast features C-level professionals from across the sector, sharing stories that don’t always fit the typical conference panel or LinkedIn post. Guests like Martin Collins, Sue Schneider, Levon Nikoghosyan, and Christian Rajter speak openly about their challenges, lessons learned, and what actually drives change in the industry.
Face off – Navigating contrasting perspectives
A standout format within the podcast is Face Off. This segment brings together stakeholders from often competing or contrasting corners of iGaming, such as affiliates and operators. These discussions don’t shy away from friction; instead, they highlight the importance of understanding opposing perspectives in a tightly interconnected ecosystem. It’s a rare window into conversations that typically happen behind closed doors – conversations that reflect the complexity and humanity of the business.
createIT’s Human2Human (H2H) communication strategy
The is just one expression of createIT’s broader commitment to Human2Human (H2H) Communication – a strategic foundation for how the company approaches both collaboration and product development. Rather than starting with assumptions, createIT begins with listening: to players, to support teams, to partners and platform users. Every service, integration, or feature is designed in response to real-world input, not abstract personas or marketing trends.
User-centric development – built around people
In practice, this means that user feedback—both technical and emotional—is treated as a crucial part of the development process. It shapes product direction, informs UX decisions, and builds long-term value that extends beyond the initial deployment. It’s a user-centric, needs-driven approach that avoids one-size-fits-all solutions in favour of continuous adaptation and genuine engagement.
An H2H culture – partnership and collaboration
Internally, this way of thinking is reflected in createIT’s culture. Teams are encouraged to treat clients not as recipients of a service, but as partners in shaping it. That shared ownership leads to deeper collaboration, faster innovation, and solutions that genuinely fit the environments they’re built for.
In an increasingly automated industry, Human2Human Communication may seem like a bold move – but it’s one that’s proving essential. For createIT, it’s more than philosophy; it’s the way to build tech that actually works – because it’s built around people who use it.
