Clickadu introduces Smart Rotation and expands social traffic solutions
Clickadu, a global multi-format ad network, continues to innovate in digital advertising by offering data-driven tools and high-quality traffic solutions for advertisers and publishers. Founded in 2014, Clickadu has grown into a trusted platform that delivers over 6 billion daily impressions across 240+ GEOs. Its self-serve platform, dedicated account managers, and commitment to quality traffic make it a top choice for performance-driven advertisers, especially in fast-paced industries like iGaming, where precision and scale are key.
Smarter ad delivery with AI-powered rotation
Clickadu has launched Smart Rotation, a new feature powered by machine learning (ML) that automates ad delivery based on real-time performance data. Smart Rotation analyses user behaviour, GEO, device type, and historical performance to determine which ad is most likely to perform best for a specific user. Unlike standard rotation, it considers a broader range of factors to precisely match ads with the right users.
What makes Smart Rotation especially valuable is its impact across the ecosystem: better rotation means more revenue for publishers—as their inventory is filled with high-converting ads—and more relevant users for advertisers, leading to stronger engagement and better conversion rates. At the same time, it boosts platform efficiency, creating benefits for everyone involved.
Available now through Clickadu’s self-serve platform, Smart Rotation is designed to make campaign optimisation faster, easier, and more effective. For iGaming brands, this means quicker scaling and less manual work when launching global campaigns.
Expanding social traffic opportunities
Another major focus for Clickadu is the active development of its social traffic channel, offering advertisers new ways to connect with audiences from platforms like Facebook, Instagram, Telegram, and X (formerly Twitter). Social traffic is highly valuable due to its richness in user behaviour data, which supports more refined targeting and better campaign results — a strong advantage for iGaming campaigns that rely on precise audience segmentation and timing.
Clickadu works with a growing number of social media publishers and content creators, providing tools like Direct Links and Smartlinks to help monetise audiences while delivering strong conversion potential for advertisers. The company has seen steady growth in this area and continues to invest in technology and partnerships that support social traffic.
George, Business Development Team Lead at Clickadu, shared his thoughts on the growing importance of social traffic:
“Traffic from social media is hard to overestimate — it has always been considered one of the highest-quality sources, as it provides access to a significantly larger volume of user data and, as a result, enables much more precise ad targeting. Over the past two years, we’ve been actively developing this traffic acquisition channel and have received a lot of positive feedback from our clients!”
With the launch of Smart Rotation and the ongoing expansion of social traffic capabilities, Clickadu continues to deliver advanced tools that help advertisers boost results and scale faster. By combining intelligent automation with high-quality traffic sources, Clickadu remains a reliable and forward-thinking partner in digital advertising.
To learn more, visit www.clickadu.com
