Flipster enters esports arena as official crypto partner of TALON’s Dota 2 team
Flipster has formed an exclusive partnership with Talon Esports, a leading competitive gaming organisation in Asia. Talon Esports competes in ten major esports titles, including Dota 2, League of Legends, and Valorant, across seven countries. Flipster, with a user base exceeding 1 million across nearly 200 countries, sees this partnership as pivotal in the gaming-crypto industry.
Key details of the partnership
Talon Esports is a well-known esports and entertainment company with competitive rosters in Asia. Talon is dominant in games such as League of Legends, Dota 2, and Valorant. They have a presence in several countries, including Thailand, Taiwan, the Philippines, and South Korea, and are renowned for their strength in these titles.
Flipster is an international cryptocurrency trading platform that provides quick, secure, and user-friendly access to digital assets. With over 350 trading pairs available in both spot and futures markets and offering up to 100x leverage with zero trading fees, Flipster is a significant player in the crypto space.
As part of this collaboration, for the upcoming year, with Flipster acquiring the naming rights. As the Official Crypto Exchange Partner, Flipster gains exclusive branding opportunities, direct fan engagement channels, and a platform to educate the esports community about cryptocurrency uses, safety, and security.
Why this partnership matters?
Both industries are inherently digital, driven by youth, and have a global reach. Gen Z and millennials form the core demographic of esports fans and crypto users. According to Youngsun Shin, Flipster’s Head of Product and Partnerships, these shared values are the “glue” that binds the collaboration. Crypto and gaming both thrive on community and innovation.
Shin stated, “Esports is one of the most exciting frontiers for Web3 culture to thrive. Through Flipster Talon, we’re championing a new kind of connection with a digital-native generation that values openness, creativity, and inclusion — the same values that underpin crypto.”
Timeline and roadmap to launch
The complete launch will be up and running in June 2025, starting with a celebratory announcement. Talon leadership views this as an opportunity not only to level up their brand but to enable their fans with access to new technologies. This integration has the potential to create the template for all future esports-crypto partnerships, making market observers take notice.
Sean Zhang, CEO of Talon, expressed his excitement about the partnership, highlighting the shared vision and innovative spirit that both organisations bring to the table.
Zhang stated, “We’re thrilled to welcome Flipster to the Talon family. As innovators in their field, Flipster shares our drive to push boundaries and create richer fan experiences. Together, we’re exploring exciting new ways to bring gaming and crypto culture together.”
Recent crypto-esports collaboration
Coinbase has entered into a multi-year partnership with Riot Games, positioning the crypto exchange prominently at major global gaming events. This collaboration encompasses the League of Legends Mid-Season Invitational, the League of Legends World Championship, and the Valorant Champions Tour (VCT). The partnership will commence on 7 June 2025, coinciding with the start of the Valorant Masters in Toronto.
