From code to creation as XGENIA reveals the future of AI game development
An expectant crowd gathered on Tuesday evening, 6th May 2025, outside 200 Merchants Street in Valletta, lucky enough to get the first live look at what XGENIA believes is the next big leap in iGaming technology. Valletta’s ancient streets pulsed with something new, as if the city was ready to bridge the past and what comes next.
Beneath flickering lanterns, it was a spectacle with substance. A live-wire showcase where builders met believers, and the future shimmered just beneath the cobblestones. It was tech with teeth. Oysters, cocktails, and conversation flowed through the evening air, bringing together industry veterans, investors, developers and curious minds for a single-night experience designed to inspire.
It’s a quiet revolution disguised as a desktop application. And if CEO Mark Flores Martin is correct, it will shake up how games and gambling platforms are imagined, built and brought to market. He spoke exclusively to SiGMA News before the big launch.
Where lanterns glow, the future gets built
XGENIA debuted a private, AI-enhanced development platform that promises to take creators from concept to deployment in a matter of days. Built as a local desktop tool that gives full control to the user, the platform lets developers build games, CRMs, backends, compliance tools and more, all without giving away a single line of data.
And it’s not just game engines and jackpots. This thing can build content dashboards, compliance systems, and even tools that chase headlines or track market chatter while you sip your morning espresso, all without coding or crying into a keyboard. Mark said,
“This is not about replacing human creativity. It’s about amplifying it. And doing it in a way that keeps your data where it belongs — with you.”
From prompt to prototype in a few clicks
The new platform follows the success of XGENIA’s earlier AI tool, a cloud-based chatbot that generated custom slot games complete with graphics, animations and sound. That product saw real-world adoption and industry praise, but the team soon recognised a larger problem.
“What we found was that the gap wasn’t just in tools. It was in understanding,” Mark explained. “Across iGaming and beyond, there’s a massive knowledge gap around how to use AI safely and creatively. So, we decided to build a bridge.”
That bridge is a new breed of AI assistant that acts more like a research partner than a coding tool. It can scan the market, analyse competitors, explore compliance risks, create design options, and then build the product itself using clean code in JavaScript, TypeScript, PixiJS (a rendering engine for interactive graphics), React, and more. For those without a programming background, a visual editor maps out processes in a node-based interface. Users can drag, drop, and redirect AI flows like they’re building with Lego, with no manual coding needed. What once took months now takes days. What once felt impossible is now drag-and-drop simple.
“Some users might automate the entire flow. Others might want that final layer of human polish. The point is, you decide how hands-on to be,” Mark added.
No cloud, no compromise
Unlike most AI platforms, XGENIA’s system is not cloud-based. It runs on the user’s machine, processes locally, and allows developers to integrate their preferred AI models.
And if that sounds clever, that’s just the start. Wait until you meet its thinking mode.
“It splits your question into pieces and throws it to a squad of AIs who argue, brainstorm and come back with something sharper than your average developer’s meeting,” explained Mark. “They break it down, debate, and deliver.”
“We’re not just AI agnostic; we’re data-obsessed. No data leaves your system unless you choose to send it. You keep complete control and full transparency.
Your data is your future profit margin. If you don’t protect it now, you’ll be renting it from your competitor tomorrow.”
XGENIA has built in support for open-source AI libraries and allows instant switching between models to comply with new regulations. The company declares that compliance checks can now be efficiently conducted using a straightforward drag-and-drop method. A new AI tool set to launch inside the platform can scan behaviour patterns and flag irregularities without relying on historical training data.
“We’re not in the business of collecting anything,” Mark confirmed. “When you file a support ticket, that’s the only time we receive any data from you. And we like it that way.”
One platform, multiple breakthroughs
The AI-powered engine behind XGENIA’s tool can be used to build everything from crash games and slots to social betting, casino hubs and fully automated CRM systems. It also handles live deployment.
Developers can plug in API docs, feed in new models, and test directly within the platform. One click pushes the entire system to live servers with auto-scaling and built-in version control when ready. Mark noted that every pixel and every process is yours to command. Forget developer teams in dark rooms wrestling with servers. This thing tests, scales and deploys your build in one click. No sysadmin, no delays and no drama.
Mark believes this simplicity could remove the traditional barriers to entry for smaller teams and solo developers. In fact, XGENIA is launching a free version of the platform to encourage innovation, with an optional gambling add-on for those in the industry.
An incubator for the next generation
Looking beyond the launch, XGENIA has plans to expand the ecosystem with a user-built app marketplace and an in-house incubator. The latter will be led by industry veterans like Heiti Kender, whose track record includes building acclaimed interactive titles, the renowned, multi-award-winning Disco Elysium, who will mentor new developers on how to use AI in creative production.
“This is where the disruption begins,” said Mark. “Not by removing people from the process, but by removing the need for huge budgets and long waits. AI can free up time and lower the barrier to entry. That’s when we start seeing real change.”
The future belongs to the fast
As the iGaming industry faces growing pressure to innovate while tightening its grip on compliance and data, XGENIA’s local-first approach may offer a viable route forward. Mark admits the gamble is real. The industry is often slow to adopt change. But this product, he argues, is different.
“Once people realise they’re paying companies to take their data,” he said, “they’ll start unplugging. That’s when everything shifts.”
Mark’s also cooking up a podcast, The iGaming AI Edge, which he describes as a weekly AI espresso shot for executives. No waffle, just the wild and worthwhile coming out of AI labs that might make your next product sing or dance.
And on Tuesday night?
“I want their minds to race with possibility. I want them to walk away thinking about what they could create with AI. That’s the spark. That’s the start of something big.”
And on Merchants Street, you could almost believe it had already begun.
