SiGMA is turning the page on a new chapter – and you’re going to want to be part of it. We’re getting ready to shake things up with a brand-new addition to our 2026 global event calendar: SiGMA North America lands in Mexico City next September. 

This bilingual, high-energy summit – delivered to 4,000 delegates in both Spanish and English – will serve as a powerful gateway to the Latin American and North American markets. Marking a bold new chapter in SiGMA’s international expansion, the event positions Mexico as a rising hub in the global gaming and tech landscape, and extends SiGMA’s footprint into one of the most promising regions in the Americas.

You may ask – why Mexico? Here’s the short version: opportunity and timing.

While the United States already boasts a robust conference ecosystem, Mexico has been flying under the radar for too long – despite its thriving population of over 120 million, a red-hot entrepreneurial spirit powering rapid market expansion in the iGaming sector, and its strategic position bridging North and South America. 

Just look at the numbers.

Mexico’s online gambling market is projected to more than double –  from USD 1.75 billion in 2023 to USD 3.53 billion by 2030. On this note the online casino segment also stands out with fast growth. Horizon Databook, a leading portal for market statistics and reports expects the market to reach USD 287.8 million by 2030, with a CAGR of 14.3% from 2025 to 2030.

With over 650 casinos, the land-based sector also stands strong – with the brick and mortar industry marking a steady 2.8% increase from 2023. Leading the country, Mexico City alone boasts 96 casinos – followed closely by Baja California and Tamaulipas. 

Due its day in the sun, Mexico, with its rich culture and growing tech and gaming scenes, is perfectly poised to become the beating heart of iGaming innovation in the region – making it a natural next step for the SiGMA Group’s expansion. 

In short – Mexico is having a moment. And we`re here for it.

We’re not just expanding – we’re strategically evolving. By positioning SiGMA North America six months apart from our already-established South American event, we’re creating the kind of breathing room that lets our partners, exhibitors, and attendees maximize their presence across both markets.

With unbeatable flight connections – both regionally and internationally, it offers the perfect meeting ground where North Americans and Spanish-speaking Latinos converge on one global stage – fostering powerful new partnerships and cross-border collaboration.

Attendees can expect the signature SiGMA experience: high-level networking, cutting-edge content, an elite expo floor, and unforgettable entertainment, all delivered in one of the most vibrant cities in the Americas. 

Fly into Mexico City International Airport – catering to 30 million passengers annually, and offering direct flights to major cities across the US and Canada, LatAm, Europe and Asia, or to the Felipe Angeles International Airport, a newer build that also supports domestic routes from Bogota and Monterrey to Panama City.

Keep an eye out, we’re just getting started. More details, speaker reveals, and agenda highlights are coming soon. Keep your eyes on this space as SiGMA North America 2026 begins to take shape. 

About the SiGMA Group

SiGMA Group is a globally recognised events and media platform serving the iGaming, emerging tech, and digital marketing industries. With a presence across the MENA region, Europe, Asia, Africa, and the Americas, SiGMA connects people and innovation worldwide.