GGR365 is a consulting company specialising in strategic support for iGaming operators. The company, run by (pictured), doesn’t just analyse the market but forms working strategies that deliver measurable results, from jurisdiction selection to product scaling. In an interview for SiGMA News, Oleg shared his market knowledge, which can be profitable for both start-ups and experienced operators.
GGR365 idea, team and goals
The GGR365 team consists of practitioners: former C-level employees of major bookmakers, international law lawyers, and traffic and risk management experts. Using the company’s comprehensive analytical and research solutions, new operators successfully enter the markets, while experienced operators achieve the desired breakthrough in development.
The idea of creating GGR365 was born from the following observation: many operators enter the region on a test basis, allocating a certain amount of money and time, not really understanding what revenue they can get and whether they will get it at all. Based on extensive experience, Oleg’s team clearly understands how to calculate entry into new markets and what resources are needed to avoid costs that are much higher than optimal.
The question of profit
With access to market statistics, can you describe the most profitable gaming platform for those who want to create one in 2025? What should be the types of games, GEO, jurisdictions and teams?
Oleg Kikla (OK): Choosing a platform or creating your own is one of the first and most important steps when building a brand for a particular region. In 2025, a multi-product crypto platform with a focus on Crash Games, Instant Win, and Live Casino could be the most profitable.
As for GEO – each client has their preferred region, but most often, it is Latin America (Brazil, Peru, Chile), India and Canada. Some African countries are also of interest.
Jurisdictions – Curaçao or Anjouan. Team: For a local launch, the priority is an experienced CMO with a focus on performance and retention, an internal BI analyst, a department of regional moderators and community managers, and product management.
What needs of the iGaming industry do you prioritise to increase GGR?
OK: The first is to simplify access to payment solutions, as too much GGR is lost to commissions and blockchain.
The second is training teams to market locally, especially in Latin America and Southeast Asia. In general, product localisation is essential. For example, GGR365’s consulting capabilities in Latin America have grown significantly since opening an office and hiring local talent in Peru.
About crash games
Crash games are booming at the moment; almost every provider is creating them. Do you think this prevalence could lead to a decline in their profitability?
OK: Crash games are undoubtedly developing, but we can’t say that this development is global yet. It may be more visible for some specific market players and in some regions.
The problem is cloning. Every third studio launches its type of Aviator, but players quickly lose interest without retention mechanics. There are leverage points for this process: unique gameplay elements, integration with NFT, fan tokens or crypto rewards, and using crash games as a gateway product as part of a retention strategy.
Crash games are not going anywhere, but the current boom is likely to end in stagnation or declining profitability. Only those who continue to develop the product and offer innovative games will not see their revenue decrease.
It is worth considering that crash games can be a link between the casino and betting, either one way or the other. Therefore, these kinds of games can be perceived holistically – they are helpful in addition to the complete structure of the operator.
Can game shows be called the main competitors of crash games?
OK: Game shows are a high-involvement entertainment vertical, but:
- Crash games are about speed, excitement, micro-betting;
- Game shows are long sessions, spectacles, and big wins.
They serve different behavioural functions. Competition only starts at the point of player retention, especially when it comes to casual audiences.
Game shows, unlike crash games, are more interesting to customers who are close to lotteries and everything related to them, which was especially noticeable in Greece.
Entering a new region by emphasising one area of gaming is an approach that will not bring the desired success. GGR36 has statistics on player preferences by region in all types of gambling and betting, including predictions.
Working with one particular gaming provider, even if it is a world-renowned company, will not bring the desired results. Often, players have preferred games where even small changes are valuable. What about when a player can’t find their game, and what understanding of the market is needed when entering? That’s what analytics are for – to study and show all the necessary aspects.
About other trends from GGR365 analytics
Which market trends surprise you, and which do you find predictable?
OK: What is predictable is that companies are increasingly focusing on research/analytics and customer retention departments. AI is transforming the iGaming sphere.
In terms of market consolidation, big studios are absorbing local providers.
A growing share of stablecoins and a request for regulation of Web3 betting.
Surprisingly, SMS/email mailing to attract players by new operators is still relevant. Most importantly, it is effective for a number of regions, which is why local databases are one of the vectors of GGR365.
Can you tell us more about the growing demand for messengers and how they are helpful for operators?
OK: Messengers (Telegram, WhatsApp, Line) have become an alternative to the front-end of the site, as they provide fast deposits through a bot, personalised communication and reactivations, creation of a loyal community (groups for VIPs, tournaments, closed promotions). Also, they offer high CTR and open rates of up to 70%.
For operators, it is a tool to influence the LTV of the player directly. But it is worth considering the blocking of bots in messengers, which directly provide gambling services, due to the regional legislative component.
In conclusion
Oleg Kikla, CEO of consulting company GGR365, spoke about profitable vectors of development in iGaming based on the latest analytical data. He sees prospects in multi-product crypto platforms with crash games, wide offers of Live Casino and Instant Win, and messenger support. The high-margin GEOs are in Latin America, India and Canada. To achieve success, operators should develop localisation, retention and analytics departments.
This article was first published in Russian on 13 May 2025.
