A new era of crypto in esports: Coinbase's multi-year partnership with Riot Games
Coinbase has officially partnered with Riot Games in a multi-year agreement that will place the crypto exchange at the forefront of some of the biggest global gaming events. This partnership includes the League of Legends Mid-Season Invitational, the League of Legends World Championship, and the Valorant Champions Tour (VCT).
Coinbase’s deep integration with Riot Games
This on 7 June 2025, when the Valorant Masters in Toronto kicks off. From that day forward, Coinbase will establish itself as a household name in the esports arena. Collaborating with Riot, Coinbase will develop exclusive segments, offer real-world prizes, and create blockchain experiences that seamlessly integrate cryptocurrency with gameplay.
Lessons from Riot Games’ FTX sponsorship
Riot Games signed a 7-year sponsorship deal with FTX, the cryptocurrency exchange, in 2021. The agreement made FTX the official cryptocurrency exchange partner for Riot’s League of Legends Championship Series (LCS). The deal was valued at around $96 million over the 7 years. However, the partnership faced scrutiny and changes following the collapse of FTX in November 2022. Riot eventually filed a motion in FTX’s bankruptcy case to terminate the sponsorship deal early, citing reputational damage.
Leveling up.
— Coinbase 🛡️ (@coinbase)
Coinbase is now the exclusive crypto exchange for and global events.
Why Coinbase is a safer bet?
Unlike FTX, Coinbase is publicly traded and fully regulated and its focus on security and transparency, along with its broader strategy in the sports and gaming space, enhances its reputation as a safer, more stable player in the volatile crypto market.
Coinbase has partnered with the Aston Martin Aramco Formula One Team as their Official Crypto Partner. It has been a central sponsor of the NBA and Women’s National Basketball Association (WNBA) since 2021. These partnerships emphasise Coinbase’s commitment to integrating cryptocurrency with mainstream sports and gaming.
Broadcast Segments Like “Gold Grind” and “Econ Report”
Fans of League of Legends and Valorant can look forward to some exciting and potentially valuable perks. According to Riot and Coinbase, here’s what they have planned: Custom broadcast segments, such as “Gold Grind” for League of Legends and “Econ Report” for Valorant. Players can also expect exclusive in-game items like emotes and icons, along with contests and giveaways that offer real-world rewards, including travel to tournaments.
Why Does This Matter to Crypto or Esports?
This partnership is a significant endorsement of cryptocurrency’s role in mainstream culture. Esports attract a vast, global audience, many of whom are digitally native and well-versed in virtual economies. However, crypto sponsorships in esports remain a risky venture. If the Web3 elements appear gimmicky or if Coinbase falters, it could lead to a scenario like the FTX collapse. But if executed correctly, this partnership could revolutionise both industries.
