As the eagerly awaited third edition of BiS SiGMA Americas approaches, SiGMA has unveiled its latest magazine, offering an in-depth exploration of the LatAm gaming landscape. Gracing the cover is none other than Formula 1 legend and 11-time Grand Prix winner Rubens Barrichello. Barrichello’s presence on the cover reflects the growing intersection of sports and gaming in the region. His transition from the fast-paced world of Formula 1 to the rapidly expanding iGaming industry highlights the evolving appeal and influence of the sector across Latin America. We take a look at how he has helped SOFTSWISS Steer through Latin America’s iGaming boom.

A number of in-depth interviews and thought leadership pieces bring both established and new industry faces to the thirty-second edition. Notable contributors include Malta’s ambassador to Brazil and Chile, H.E John Aquilina who in his interview on page 46, emphasises the vital role events like SiGMA plays in fostering meaningful dialogue among governments, regulators, and industry leaders.

With a new regulatory framework generating a wave of excitement, both local stakeholders and international players keen to explore its potential are drawn to the promising prospects of a secure, well-regulated market – something Esportes da Sorte has long advocated for. They discuss new partnerships, digital marketing strategies, social responsibility initiatives in an interview starting page 51.

ANJL President, Plinio Lemos Jorge goes on to note the progress made in Brazil’s betting industry. “The regulation of betting houses, the establishment of clear legal guidelines, and the growing public perception that betting is a legitimate economic activity mark significant advancements,” he states. However, key challenges remain.

“The fight against illegal operators is ongoing,” Jorge emphasises. “These unregulated platforms do not contribute to federal, state, or municipal taxes, depriving the country of significant revenue while also putting consumers at risk.” Read his thoughts from page 23.

This year’s event will also feature the debut of the SiGMA Poker Tour in São Paulo. On page 84 Roland Boothby, Head of Partnerships for Live Poker’s largest database at The Hendon Mob discusses the growth of Brazil’s poker scene, strategic partnerships, and the promising future of live poker in the region.

Good works extend beyond borders. SiGMA stands out not only as a key player in the gaming and events industries but also as a force for positive change. In an interview with Fr. Raymond Portelli, we explore the profound impact of the SiGMA Foundation, whose collaboration with EGT Digital has expanded healthcare in Peru and created meaningful humanitarian efforts where they’re needed most.

Meanwhile, the soon-to-be-inaugurated Faculdade da Luta, a youth center in Heliópolis – the largest favela in São Paulo – aims to provide education, mentorship, and structure to young people. “Sport and education have the power to change lives. It’s not just about MMA; it’s about creating opportunities, fostering discipline, and helping young people build a future,” shares founder Roberto Gallo. Discover more on page 94. Read the full issue by accessing our interactive digital archive.