SiGMA Magazine featured Roland Boothby, Head of Partnerships at The Hendon Mob, which launched during the BiS SiGMA Americas summit in São Paulo last month. This exclusive piece discusses Boothby’s strategic vision for expanding poker’s footprint in Latin America, highlighting his crucial role in the rise of live poker in Brazil and his partnership with SiGMA Poker Tour (SPT) to bring exciting new opportunities to the region.
Boothby, whose name is synonymous with the global success of The Hendon Mob, shares his perspective on the growth of Brazil’s poker scene, noting the country’s significant poker boom. “The demand for live poker is rising rapidly, and this will attract more operators over the next five years,” Boothby explains. His insights underline Brazil’s burgeoning poker culture, driven by the Brazilian Series of Poker (BSOP) and the growing interest of international players in the country’s dynamic tournament scene.
A key part of Boothby’s strategy involves collaboration. “Our headquarters in Malta positioned us well to partner with SiGMA,” he says, referring to the strong synergy between The Hendon Mob and SiGMA. Their partnership has already borne fruit, with the SPT debuting in Brazil, followed by the Hendon Mob Championship LATAM. The event is set to connect Brazilian players with the broader global poker community, marking a major step in the expansion of poker in the region.
Boothby is excited about the future of poker in Latin America, particularly with the second SPT event in Malta, scheduled for September 3-7, 2025. “This is an incredible opportunity to connect with thousands of poker fans,” Boothby shares. His passion for poker is evident, as he emphasises the importance of maintaining high standards of competition and inclusivity at the table.
The collaboration between SPT and The Hendon Mob is reshaping the landscape of live poker, not only in Brazil but across Latin America. SPT offers a unique platform for new players and industry professionals to come together, share experiences, and push the boundaries of poker’s global appeal.
As SiGMA’s global event calendar continues to expand, the excitement around SPT’s journey in Malta promises to be a thrilling chapter. Dive into SiGMA Magazine Issue 32 to explore Roland Boothby’s full feature, and get ready for the next exciting chapter at SPT in Malta this September.
