Watch: How tech is driving strategic growth with Rosi Bremec
When SiGMA last caught up with Rosi Bremec, COO of Game Lounge, in Barcelona, she discussed the importance of data, strategy, and smart market decisions. Her focus was clear—achieving growth without taking unnecessary risks. She explained how refining their approach and prioritising high-return-on-investment (ROI) markets enabled them to stay ahead in a rapidly changing industry.
Now, in the innovative backdrop of Dubai during AIBC Eurasia 2025, the conversation with Bremec has expanded to include new perspectives. She shared her insights on how artificial intelligence (AI) and blockchain technology are transforming the industry—not only from a technological perspective but also in how people work and make decisions. AI is already influencing hiring practices, workflow efficiency, and strategic planning, making these processes faster and more streamlined. Although we are still in the early stages of its implementation, the potential of AI to optimise operations and enhance decision-making is undeniable.
On the other hand, blockchain technology is gaining traction, particularly in secure transactions and payments. However, regulatory challenges continue to pose obstacles, meaning full-scale adoption remains a work in progress.
AI’s growing influence
AI has moved beyond being a mere trend. It is actively transforming how companies operate. Bremec emphasised that AI streamlines processes, improves efficiency, and reduces manual workloads. By automating repetitive tasks and enhancing strategic decision-making, AI allows businesses to operate more quickly and intelligently.
One of the most notable changes AI is driving is workforce optimisation. Rather than relying solely on traditional hiring and management methods, companies can now use AI to analyse performance data, predict trends, and make informed HR decisions. This approach ensures that talent is utilised where it can have the greatest impact, leading to increased efficiency and better outcomes.
AI’s role also extends beyond merely reducing workloads; it also nurtures innovation. Companies that adopt AI are experiencing advancements in data analysis, customer engagement, and content personalisation, which helps them stay ahead of the competition. However, Bremec also noted that while AI presents new opportunities, it must be implemented thoughtfully to avoid over-reliance and address potential ethical concerns.
From traditional roles to impact-driven careers
Technology is not the only thing evolving; how people work and what they expect from their careers are also changing. Bremec pointed out that employees today seek more than just a paycheck. They want flexibility, purpose, and opportunities to make a real impact.
Hybrid and remote work models have demonstrated their effectiveness, but companies are now shifting their focus toward accountability and performance. As Bremec stated, “It’s no longer just about where you work, but how effectively you contribute.” Businesses that find the right balance between flexibility and measurable performance will be the ones that attract and retain top talent.
“People don’t just want to work; they want to feel valued and know they’re making a difference,” Bremec emphasised.
What’s next in the industry?
From data-driven strategies to AI-driven efficiency and blockchain innovations, the industry is moving fast, and adaptability is the key to staying ahead.
Companies that embrace new technologies, refine their strategies, and create meaningful work environments will be the ones leading the way. And as Bremec sees it, those who fail to innovate will risk falling behind.
As the industry continues to evolve, it is evident that success belongs to those willing to learn, adapt, and embrace the future.
