As NetRefer celebrates its 20th anniversary, the performance marketing software provider is doubling down on international expansion. At the recent SiGMA Americas Summit in São Paulo, Brazil, the company spotlighted Latin America as its next frontier, aligning its global vision with one of the fastest-growing iGaming markets in the world.

In a video interview filmed during the event, Greice Bezerra, Regional Acquisitions Specialist, and Michael Saliba, Global Acquisitions Manager, shared how NetRefer is actively supporting both startups and established operators in the region with a technology-first approach to affiliate marketing.

Brazil at the forefront of iGaming growth

The LATAM market is currently undergoing rapid transformation. With Brazil leading regulatory efforts and boasting a large, digitally savvy population, conditions are ripe for affiliate-driven expansion. Bezerra described the momentum in Brazil as “undeniable,” highlighting the enthusiasm from new businesses entering the space.

“Brazil is the moment. We’re seeing startups and established operators alike turning to NetRefer because of our long-standing global reputation and scalable technology,” she stated.

NetRefer’s focus on platform stability, data security, and flexibility positions it as a key player for companies looking to enter or expand within the region. According to Bezerra, the demand for consolidated platforms that can scale with a business is a recurring theme in LATAM conversations.

Intelligent tools for agile affiliates

Beyond infrastructure, NetRefer is also investing in intelligent tools to help partners navigate increasingly complex affiliate ecosystems. A central part of this strategy is CoPilot AI, an artificial intelligence solution designed to enhance productivity, accelerate reporting, and reduce reliance on human intervention.

“CoPilot AI allows users to get instant insights into KPIs and system configurations, reducing the need for human interaction and letting them focus on strategic growth,” Bezerra explained.

The platform combines two AI models: one for Data Performance, allowing users to query key metrics and performance indicators; and one for Knowledge Base, which provides immediate, contextual answers to operational questions, such as configuring rewards or optimising campaigns.

Another key development is the Report Builder, which is set to launch in Brazil later this year. Designed with an Excel-style interface, the tool enables users to build custom reports and dashboards, sharing insights internally or externally with ease.

“The Report Builder is intuitive and highly customisable. It empowers users to shape their own reporting environment and take data analysis into their own hands,” Saliba noted.

Building long-term partnerships in LATAM

Saliba also commented on the strategic value of NetRefer’s partnerships with global technology leaders like Microsoft and Databricks, which he believes strengthens their position in markets where data-driven decision-making is increasingly valued.

“LATAM professionals are inquisitive and data-focused. Our partnerships enable us to offer more sophisticated, integrated solutions,” he said.

The team expressed optimism about long-term prospects in the region, viewing LATAM not just as a growth market but as a hub of innovation where affiliate marketing can mature in tandem with digital infrastructure and regulation.

As NetRefer enters its third decade, its emphasis on innovative technology, customisation, and regional alignment signals a clear intent: to serve as a trusted partner for iGaming affiliates navigating the fast-evolving LATAM landscape.