At BiS SiGMA Americas 2025, Enrico Bradamente, Chief Growth Officer at Relax Gaming, discusses the company’s role in shaping the future of the gaming industry and expanding into Brazil’s regulated markets. Founded in 2010, Relax Gaming is dedicated to simplifying B2B content delivery and strengthening its presence in regulated markets worldwide.

Global vision

Relax Gaming’s expansion strategy is deeply rooted in its commitment to regulated markets. As Bradamente explains, “Brazil will continue to be in great focus for us.”,  referring to the company’s strategic push into Latin America. Brazil, along with Colombia, Peru and Mexico, represents a massive growth opportunity for Relax Gaming. “Latin America as a continent is a great growth opportunity for Relax and Brazil in particular.” he added.

The gaming industry is rapidly evolving, and Relax Gaming sees itself as a leader in simplifying the gaming experience for operators. The company provides a seamless one time integration, offering casino games, poker, bingo, and an expanding portfolio of slots. As part of their strategy, Relax has already launched 40 games within Brazil’s regulated market, marking a successful entry into the country.

Regulatory frameworks

Relax Gaming’s focus on regulated markets is clear. “For us, regulated markets have always been a very important step.” Bradamente emphasises. This commitment has led the company to secure licenses in several jurisdictions, including the Malta Gaming Authority, the UK Gambling Commission and the Romanian National Gaming Office.

A key element of Relax’s strategy is to work closely with operators and other suppliers to ensure timely and cost efficient market entry. “It’s very important that suppliers and operators work closely in order to enter the regulated market in a timely and cost efficient way.” said Bradamente. 

The company’s commitment to regulated markets and collaboration with operators will be key drivers in its ongoing success. “Dialogue is absolutely imperative.” he said, emphasising that close cooperation between suppliers and operators is essential for thriving in the dynamic gaming industry.

The regulatory progress made in Brazil over the past few months has significantly boosted business confidence, and Relax Gaming is excited to be a part of this transformation. The company’s proactive approach to market entry means that Relax Gaming is not just waiting for regulations to evolve but is actively shaping its strategy around them. With 40 games already live in Brazil, the company is poised to further expand its content offerings in the region.

Sustainable growth

Relax Gaming’s growth is not limited to Latin America. While Asia is also on the radar, Bradamente notes that the company’s focus remains on regulated markets. “Asia is an important market, but it’s a non regulated market.” he points out, adding that Relax Gaming’s primary focus is on regions with established regulatory frameworks.“For Relax, it very much depends on the market and the assessment that we make when we enter.”, emphasising the company’s tailored approach to expansion.

As Relax Gaming continues to grow, it remains committed to its partnerships, especially with industry leaders like SiGMA. “Sigma is such a success story.” Bradamente states, acknowledging the conference’s role in fostering global connections and industry growth. 

Join industry leaders, explore the latest in gaming innovations and be part of the conversation on the future of regulated markets at our next BiS SiGMA Americas event taking place in Brazil in April 2026.