CCO of SOFTSWISS Max Trafimovich recently spoke at BiS SiGMA Americas, sharing his insights on the developing iGaming market within Brazil, discussing the regulations and international interest. As one of the most closely watched markets in Latin America, Brazil is fast becoming a focal point for global gaming operators and SOFTSWISS is positioning itself at the heart of the action.
iGaming market in Brazil
In his new holistic role, Trafimovich has shifted from regional deal making to streamlining operations across the company. This broader view has allowed him to better assess strategic markets like Brazil, where regulatory frameworks are finally beginning to stabilise after a period of uncertainty. “There was a lot of dust and chaos last year.” he explained, “but now the rules of the game have become clearer.” With that clarity has come a surge of international interest.
Trafimovich does however, highlight key challenges in entering the Brazilian iGaming space including legal, economic and taxation complexities. “Even before we talk about localising products.” he said, “we need to step back and look at the business aspects.” Building a sustainable presence involves more than just adapting software, it requires a solid legal structure and a clear understanding of Brazil’s expectations. SOFTSWISS has responded by establishing a local entity, signaling its commitment to long term investment and compliance.
Adaption to regulations
When it comes to regulatory adaptation, Trafimovich emphasises the importance of ticking all the boxes. “It’s no different from other markets from a helicopter view.” he said, referring to the need for responsible gaming measures, tax reporting and responsive operational models. While acknowledging that sudden regulatory shifts can make agility difficult, he stressed that SOFTSWISS strives to respond quickly and effectively.
Local partnerships
Another critical factor for success is forging local partnerships. Trafimovich noted that operators in Brazil often rely on highly tailored sponsorships and marketing strategies. On the supplier side it is equally essential to integrate with existing local infrastructure, such as KYC automation providers, to meet both compliance and user experience standards. For international suppliers like SOFTSWISS, understanding and incorporating these local elements is vital to staying competitive.
Looking ahead, the Brazilian iGaming market is poised for substantial growth. Trafimovich believes that within a year the market will be significantly more mature, with most of the early uncertainty resolved. “It is materialising.” he affirmed. “It’s becoming a real market.” As Brazil cements its role as a central player in Latin American iGaming, companies that move swiftly will be best positioned to thrive. With a localised strategy and a compliance first mindset, SOFTSWISS is betting big on Brazil’s bright future.
For more insights into the ever growing future of Brazil’s iGaming market, become a part of our next BiS SiGMA Americas summit, taking place from the 6th to the 9th of April 2026.
